Privacy Policy

Last updated: January 2026

Life in Bloom Sonography Studio ("we," "us," or "our") values your privacy and is committed to protecting the confidentiality and security of your personal and health information. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit our website, communicate with us, schedule appointments, or use our elective and diagnostic ultrasound services.

By using our website or services, you consent to the practices described in this Privacy Policy.

1. Services Provided

Life in Bloom Sonography Studio provides both:

  • Elective ultrasound services for bonding, keepsake, and entertainment purposes

  • Limited diagnostic ultrasound services performed with a valid provider order

Diagnostic ultrasound examinations may be interpreted by qualified interpreting physicians, including Maternal Fetal Medicine (MFM) physicians through Ouma Health when applicable.

2. Information We Collect

We may collect personal, financial, and health-related information, including:

  • Full name

  • Date of birth

  • Address

  • Email address

  • Phone number

  • Emergency contact information

  • Payment and billing information

  • Appointment details

  • Pregnancy-related or medical information necessary for services

  • Ultrasound images, videos, recordings, and reports

  • Information submitted through forms, emails, texts, phone calls, or online scheduling systems

We may also automatically collect certain website usage information, including:

  • IP address

  • Browser type

  • Device information

  • Website activity and analytics

  • Cookies and tracking technologies

3. How We Use Your Information

We use collected information for legitimate business, healthcare, and operational purposes, including:

  • Scheduling and managing appointments

  • Performing ultrasound services

  • Coordinating diagnostic interpretations and reporting

  • Communicating with patients and ordering providers

  • Processing payments and invoices

  • Maintaining medical and business records

  • Improving our website and customer experience

  • Complying with legal, regulatory, and professional obligations

4. HIPAA Compliance & Protected Health Information (PHI)

Life in Bloom Sonography Studio provides limited diagnostic ultrasound services and may collect, store, maintain, and transmit protected health information (PHI) in accordance with applicable federal and state privacy laws, including the Health Insurance Portability and Accountability Act of 1996 (HIPAA), when applicable.

We are committed to maintaining the confidentiality and security of all personal and health information through reasonable administrative, technical, and physical safeguards.

Access to patient information is restricted to authorized personnel, interpreting physicians, healthcare providers involved in care coordination, and trusted vendors necessary for business operations.

Protected health information may be used or disclosed for:

  • Treatment and care coordination

  • Diagnostic reporting and physician interpretation

  • Scheduling and business operations

  • Payment processing and billing

  • Healthcare operations and recordkeeping

  • Compliance with legal obligations

We do not sell protected health information or personal client information.

Although elective ultrasound services alone may not independently constitute HIPAA-covered services, Life in Bloom Sonography Studio voluntarily applies HIPAA-aligned privacy and security practices across all business operations as a best-practice standard.

5. Sharing & Disclosure of Information

We may share personal or health information only when necessary, including:

  • With patient authorization

  • With interpreting physicians or healthcare providers involved in patient care

  • With trusted third-party vendors providing scheduling, payment processing, storage, technology, or operational services

  • When required by law, subpoena, court order, or legal process

  • To protect the rights, safety, or property of our business, clients, or others

All third-party vendors are expected to maintain appropriate privacy and security safeguards.

6. Image & Video Storage

Ultrasound images, videos, audio recordings, and reports (collectively, “Ultrasound Media”) may be created and stored during services.

Ultrasound Media may be retained for:

  • Diagnostic documentation and reporting

  • Delivery of keepsake images and videos

  • Recordkeeping and quality assurance

  • Compliance with legal or regulatory requirements

We take reasonable steps to protect stored Ultrasound Media; however, clients are encouraged to promptly download and back up any delivered files. Long-term storage of elective keepsake media is not guaranteed unless otherwise stated.

7. Media Release & Marketing Use

Life in Bloom Sonography Studio will not publicly share ultrasound images, videos, testimonials, or identifying information without explicit written consent.

If a client authorizes use of media for marketing, social media, educational, or promotional purposes, consent will be obtained through a separate written media release agreement. Consent is voluntary and may be revoked in writing at any time, subject to materials already published.

8. Cookies & Website Tracking

Our website may use cookies, analytics tools, and similar technologies to improve user experience, monitor website performance, and better understand visitor interactions.

Users may disable cookies through browser settings; however, portions of the website may not function properly as a result.

9. Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect personal and health information from unauthorized access, disclosure, misuse, alteration, or destruction.

Despite our efforts, no electronic transmission or storage system can be guaranteed to be completely secure.

10. Client Responsibilities

Clients are encouraged not to transmit sensitive medical information through unsecured email, text messaging, or other unencrypted communication methods unless specifically requested.

Clients are responsible for providing accurate and updated contact and health information necessary for services.

11. Children’s Privacy

Our website and services are not intended for children under the age of 13. We do not knowingly collect personal information directly from children.

12. Third-Party Platforms

We may use third-party providers for scheduling, payment processing, communication, storage, analytics, and operational functions. These providers may maintain their own privacy practices and policies.

Life in Bloom Sonography Studio is not responsible for the independent privacy practices of third-party platforms.

13. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time. Changes become effective immediately upon posting to our website.

14. Contact Information

If you have questions regarding this Privacy Policy or your information, please contact:

Life in Bloom Sonography Studio
Email: [your email address]
Phone: [your phone number]

This Privacy Policy is provided for informational purposes only and does not constitute legal advice. Life in Bloom Sonography Studio recommends consulting qualified legal counsel to ensure compliance with all applicable federal, state, and healthcare privacy laws.